Category Archives: Maax Market

Cafe Indigo’s treats head south!

Good news for those of you in the South End: a new mini-market and sandwich shop called Maax Market (named for the owners’ dog!) will be opening in the old Lambert’s spot sometime in the next few weeks.  (They picked a difficult time of year for new business, no?  But I wish them the absolute best of luck!!)

According to various reports, the store will stock conventional grocery products as well as natural and organic foods, and the sandwich selections will include vegetarian and vegan choices.  The best part is that the market will be peddling treats from Cafe Indigo, so you can get a cookie bar to go with that cruelty-free sandwich!

Here’s my favorite quote from the South End Patch article I linked above:

“You can come in here and get Pepperidge Farm cookies or you can get a vegan cookie or gluten free,” Gretchen said. “Residents have made it clear they really want vegan, they really want all-natural.”

Yay!  A similar bit from the MySouthEnd article:

“We’re nervous, of course,” Gretchen said, though she added the focus on low-cost, non-organic and organic foods would help in drawing a wider range of people in.

I find this really interesting, since even I am old enough to remember the days when advertising natural, organic, vegan food would certainly NOT help a store draw a wider range of people — and in fact actually might hurt business with its associations of hemp and granola (both of which are things I love, incidentally).  So that’s exciting!  People are starting to care about this stuff.  It’s a good time to be vegan!  And it’s a good time to realize that cheezy poofs aren’t really food.

The Maax deli is open for sandwich business already, though no word yet on when the CI stuff will get there.  If you’re in the area, though, stop in and say hi to the owners, Gretchen and Carl Blomendale.  They’re welcoming menu input, so if you’ve got any killer vegan sandwich ideas, why not put in your two cents?  And while you’re at it, let ’em know they made the right choice in stocking vegan cookies!

Maax Market is located at 682 Tremont Street in Boston.  No Web site yet but of course I’ll keep you posted!

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